{"id":308,"date":"2023-11-03T17:42:50","date_gmt":"2023-11-03T16:42:50","guid":{"rendered":"https:\/\/ucatedravino.es\/?page_id=308"},"modified":"2024-03-29T19:37:00","modified_gmt":"2024-03-29T18:37:00","slug":"dr-cesar-serrano-dominguez","status":"publish","type":"page","link":"https:\/\/ucatedravino.es\/en\/dr-cesar-serrano-dominguez\/","title":{"rendered":"Dr. C\u00e9sar Serrano Dom\u00ednguez"},"content":{"rendered":"

Dr. C\u00e9sar Serrano Dom\u00ednguez<\/span><\/h1>

Email: cesar.serrano@uca.es<\/span><\/a><\/p>\n<\/div><\/div> <\/div>

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\"\"<\/div>
<\/span><\/div><\/div>
Curr\u00edculum<\/span><\/h5>

Doctor en Ciencias Econ\u00f3micas y Empresariales y profesor titular del Departamento de Marketing y Comunicaci\u00f3n de la Universidad de C\u00e1diz, donde desarrolla su actividad docente e investigadora. Ha sido profesor invitado en varias universidades europeas, africanas y americanas, con algunas de las cuales ha coordinado o participado en proyectos de docencia e investigaci\u00f3n. Responsable del grupo de investigaci\u00f3n SEJ482: \u201cInnovaci\u00f3n social en marketing\u201d. Miembro del Instituto de Investigaci\u00f3n para el Desarrollo Social Sostenible (INDESS). Autor y coautor de diversas publicaciones: libros, art\u00edculos y trabajos en congresos y jornadas; entre ellas el libro \u201cGesti\u00f3n, direcci\u00f3n y estrategia de producto\u201d, publicado por ESIC en 2005 y finalista el mismo a\u00f1o del premio Alpha. Entre otros t\u00edtulos de grado y posgrado, imparte docencia en el Master en Direcci\u00f3n de Marketing Digital y Social, en el Master en Direcci\u00f3n de Marketing y en el Master en Agroalimentaci\u00f3n, de la Universidad de C\u00e1diz.<\/p>\n<\/div><\/div>

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<\/div><\/div>
Web<\/span><\/a><\/div><\/div>
Orcid<\/span><\/a><\/div><\/div>
Google Scholar<\/span><\/a><\/div><\/div>
Research
\nGate<\/span><\/a><\/div><\/div>
Scopus<\/span><\/a><\/div><\/div>
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<\/div><\/div>","protected":false},"excerpt":{"rendered":"Dr. C\u00e9sar Serrano Dom\u00ednguezEmail: cesar.serrano@uca.es Curr\u00edculumDoctor en Ciencias Econ\u00f3micas y Empresariales y profesor titular del Departamento de Marketing y Comunicaci\u00f3n de la Universidad de C\u00e1diz, donde desarrolla su actividad docente e investigadora. Ha sido profesor invitado en varias universidades europeas, africanas y americanas, con algunas de las cuales ha coordinado o participado en proyectos de [...]","protected":false},"author":2,"featured_media":204,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-308","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDr. C\u00e9sar Serrano Dom\u00ednguez - C\u00e1tedra Vino, Sociedad y Sostenibilidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucatedravino.es\/en\/dr-cesar-serrano-dominguez\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. C\u00e9sar Serrano Dom\u00ednguez - C\u00e1tedra Vino, Sociedad y Sostenibilidad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ucatedravino.es\/en\/dr-cesar-serrano-dominguez\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra Vino, Sociedad y Sostenibilidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61554673476914\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T18:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/10\/cesar_catedravino-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/\",\"url\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/\",\"name\":\"Dr. C\u00e9sar Serrano Dom\u00ednguez - C\u00e1tedra Vino, Sociedad y Sostenibilidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ucatedravino.es\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/cesar_catedravino-1.jpg\",\"datePublished\":\"2023-11-03T16:42:50+00:00\",\"dateModified\":\"2024-03-29T18:37:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ucatedravino.es\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/cesar_catedravino-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ucatedravino.es\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/cesar_catedravino-1.jpg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/dr-cesar-serrano-dominguez\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ucatedravino.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. C\u00e9sar Serrano Dom\u00ednguez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/#website\",\"url\":\"https:\\\/\\\/ucatedravino.es\\\/\",\"name\":\"C\u00e1tedra Vino, Sociedad y Sostenibilidad\",\"description\":\"Facultad de CCSS y de la Comunicaci\u00f3n. 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