{"id":32,"date":"2023-10-16T21:20:54","date_gmt":"2023-10-16T19:20:54","guid":{"rendered":"https:\/\/ucatedravino.es\/?page_id=32"},"modified":"2023-11-08T20:41:15","modified_gmt":"2023-11-08T19:41:15","slug":"lineas-de-investigacion","status":"publish","type":"page","link":"https:\/\/ucatedravino.es\/en\/lineas-de-investigacion\/","title":{"rendered":"Lines of investigation"},"content":{"rendered":"<div class=\"grve-section\" data-section-title=\"\" data-section-type=\"fullwidth-background\" data-image-type=\"none\" data-full-height=\"no\"><div class=\"grve-row grve-bookmark\"><div class=\"wpb_column grve-column grve-bookmark grve-column-1\"><div class=\"grve-element grve-text\"><p style=\"text-align: justify;\">Los perfiles y segmentos de consumidores desde una perspectiva psicol\u00f3gica, teniendo en cuenta variables como la implicaci\u00f3n, las actitudes, las emociones y el conocimiento.<br \/>\nEl comportamiento de compra en entornos reales y digitales y el impacto de los elementos contextuales mediante la observaci\u00f3n y la experimentaci\u00f3n en estos entornos.<br \/>\nEl uso de registros psicofisiol\u00f3gicos y datos biom\u00e9tricos para analizar el comportamiento del consumidor de vino y su experiencia de compra.<br \/>\nEl an\u00e1lisis sensorial durante el consumo de vino y su relaci\u00f3n con las preferencias del consumidor y la frecuencia de consumo.<br \/>\nEl desarrollo de instrumentos y herramientas que faciliten una mejor comprensi\u00f3n del consumidor de vino.<br \/>\nLa promoci\u00f3n del consumo responsable y moderado mediante el dise\u00f1o de programas de intervenci\u00f3n para poblaciones vulnerables y menores de edad.<\/p>\n<\/div><\/div> <\/div><div class=\"grve-background-wrapper\"><\/div><\/div><div class=\"grve-section\" data-section-title=\"\" data-section-type=\"fullwidth-background\" data-image-type=\"none\" data-full-height=\"no\"><div class=\"grve-row grve-bookmark\"><div class=\"wpb_column grve-column grve-bookmark grve-column-1-2\"><div class=\"grve-element grve-image grve-align-center\" style=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata01_ucatedra.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata01_ucatedra.jpg 1000w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata01_ucatedra-300x200.jpg 300w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata01_ucatedra-768x512.jpg 768w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata01_ucatedra-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"wpb_column grve-column grve-bookmark grve-column-1-2\"><div class=\"grve-element grve-image grve-align-center\" style=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata02_ucatedra.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata02_ucatedra.jpg 1000w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata02_ucatedra-300x200.jpg 300w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata02_ucatedra-768x512.jpg 768w, https:\/\/ucatedravino.es\/wp-content\/uploads\/2023\/11\/cata02_ucatedra-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div> <\/div><div class=\"grve-background-wrapper\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"Los perfiles y segmentos de consumidores desde una perspectiva psicol\u00f3gica, teniendo en cuenta variables como la implicaci\u00f3n, las actitudes, las emociones y el conocimiento. El comportamiento de compra en entornos reales y digitales y el impacto de los elementos contextuales mediante la observaci\u00f3n y la experimentaci\u00f3n en estos entornos. El uso de registros psicofisiol\u00f3gicos y [...]","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00edneas de Investigaci\u00f3n - C\u00e1tedra Vino, Sociedad y Sostenibilidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucatedravino.es\/en\/lineas-de-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00edneas de Investigaci\u00f3n - C\u00e1tedra Vino, Sociedad y Sostenibilidad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ucatedravino.es\/en\/lineas-de-investigacion\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra Vino, Sociedad y Sostenibilidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61554673476914\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T19:41:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/lineas-de-investigacion\\\/\",\"url\":\"https:\\\/\\\/ucatedravino.es\\\/lineas-de-investigacion\\\/\",\"name\":\"L\u00edneas de Investigaci\u00f3n - C\u00e1tedra Vino, Sociedad y Sostenibilidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/#website\"},\"datePublished\":\"2023-10-16T19:20:54+00:00\",\"dateModified\":\"2023-11-08T19:41:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/lineas-de-investigacion\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ucatedravino.es\\\/lineas-de-investigacion\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/lineas-de-investigacion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ucatedravino.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u00edneas de Investigaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ucatedravino.es\\\/#website\",\"url\":\"https:\\\/\\\/ucatedravino.es\\\/\",\"name\":\"C\u00e1tedra Vino, Sociedad y Sostenibilidad\",\"description\":\"Facultad de CCSS y de la Comunicaci\u00f3n. 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